"Masterdream Productions" is a Registered Trade Mark in the Principal Register of the USPTO, as well as a Registered Trade Mark in all countries of the European Union.
Masterdream Productions is a decentralized organization with multiple contiguous locations and studio facilities in Europe, with a liaison office in New York. Through close cooperation with network partners in several countries, Masterdream Productions is capable of producing music entertainment concepts as well as corresponding photo and film productions at arbitrary locations.
According to the slogan of Masterdream Productions "We Make Singers Sound and Look Great" the optimal presentation of vocals and the artistic personality of the singer is at the center of Masterdream Productions. The Masterdream Productions brand is 100% in the sole ownership of the Austrian entrepreneur Jim Liogy, summarizing his diverse strands in music and photography.
Details about the brand "Masterdream Productions" can be found here
A biography of Jim Liogy can be found on the Jim Liogy keynotes website: www.jimliogy.com
A magazine interview with Jim LIOGY can be found here
99,9 Radio Interview Jim Liogy
Jim, you have taken over the name "Liogy" from the furniture brand founded by you a few years ago?
Yes, Jim consists of the first and last letters of my first name Joachim, and Liogy is a neologism that I use for my furniture brand.
"Liogy" is thus a pure fantasy name?
Not quite, with a little imagination the Liogy Lounger resembles a leaping lion, at least the big Liogy Lounger made of wood. Therefore, our first name for this lounge furniture was "Lioness". Unfortunately you could not use this name as a brand name worldwide. So we found a creative name where "lion" is included anyway. Liogy is a composition of "lion" and "gym". The "gym" expresses the ergonomically healthy component of the Liogy Lounger. We have been lucky that for the kids furniture brand the name Liolu was also suitable for worldwide trademarking. Liolu is the name of the little lion who also works on the Liolu website. Liogy for the luxury brand and Liolu for the kids brand, that fits perfectly together (laughs). It was a welcome chance to use this protected name as an artist and producer name, for my other name is relatively long and difficult to pronounce in many languages. In addition, there are synergies for marketing.
You have worked many years as a scientific consultant and ghostwriter for corporate executives and politicians, and in this position also for a minister of an EU -
To music and photography, you mean! (laughs). Both areas have the same significance for me. What are people looking forward to all week during the day in the office? What makes them happy? In many cases the pleasant anticipation of a concert or entertainment show, which they will visit on the weekend alone or with friends! Music has a large social component in our society. Concerts are a social event, you can meet people, you can date the new girlfriend for the first time, or meet with friends at concert venues. Each of us is happy to attend the long-
Is music the most powerful language?
It is, but I feel very displeased about the constant stream of music everywhere in our world. Starting with public transport, shopping centers, hotel elevators or fitness centers, this inflationary use of music in all these places many people have been conditioned to shut their ears, and this intentional avoidance costs energy. The same with parties, much too often loud music kills any verbal communication. Of course, there are studies showing that music in the store lengthens the visitors stay and increases turnover rates, but the counter reactions of how simple beats are annoying to people, have been evaluated less carefully.
Back to the topic, where do you see the commonality of music and photography?
At first glance, there are two different things: Music is the art of time. Music needs time and space to develop. A musical theme develops in the temporal length of the piece. A photograph is two-
Do you believe, that the act of photographing, the ideal moment for the correct shooting also has similarities with musical creativity?
To some extent, yes. In a really good photo many things fit together very much. Managing camera technique is by far the easiest part. Technically perfect photos, correct exposure, white balance, sharpness, etc. is definitely the most simple thing with today's cameras, even with medium format cameras. An average gifted person needs no longer than a single day with a good coach to learn all the basics of the technically correct operation of a professional camera.
A single day?
Yes, a maximum of one day to understand the effect of aperture, exposure, white balance, depth of field, and all of these things implementing into your shoot. Of course it takes much longer until you gain the experience to make consistently good photos. But technically speaking, photography is extremely easy in comparison to filming or music production. Film and music are much more complex. The programs for image processing are very simple, compared to the post-
On the other side, there are people who can indeed operate the camera perfectly but the choice of the viewframe and all other factors that make a great photo, require artistic skills from a top photographer. Much harder than the mastery and understanding of camera technology is the use and handling of light, which at least in outdoor locations constantly change. Additionally important is the the feeling for the composition, the proportions of the picture, the correct camera angle, and much more, which can only be learned through experience. These are all points that have a certain resemblance to a musical composition in any case. The staging of a great photo has a similarity with the creation of a melodic idea. Beautiful melodies are basically the human emotions moving ratios of vibrations. In music, there are vibrations in the air, in photography -
Your project "sexy eyes" is an example of how different shooting angles may change the appeal of a person.
Nice, that you address this, I am still very happy that I got this domain sexy-
And the experience that you collect in connection with your own photo projects, then in return benefits your shooting with performance artists?
Yes of course, routine would be most dangerous. I know many former top photographers who make only average pictures, because they work in a mechanical routine only. I try to get the absolute maximum at every single shoot, and I am still learning with each single photo. Anyone who stops learning and being curious, is dead.
I recently listened to a keynote from you, there you also mentioned "curiosity" as a main topic and backed this with very impressive examples. This chapter seems to be very close to your heart?
Yes, it is important to note that the school system no longer -
Your mission, to bring some sanity in the society is also a reason why you love to keep keynote speaking?
Yes, together with my boxing training, keynote speaking is a wonderful balance for the artistic activities with Masterdream Productions.
These are all very different areas ...
Yes, I need the variety of these different worlds. From the one I get my strength and inspiration for the others. Otherwise, I would be bored, in one world only. (laughs)
You seem to never be bored, focusing on the many things you do…
I think, I was never bored in life.
PHONE VIENNA +43 (1) 315 199 0
PHONE NEW YORK +1 (212) 465 3326
FAX + 1 (212) 465 3328
Address (for current projects / clients only): Schönbrunnerstrasse 74/1a, 1050 Wien, Austria, EU
Address for all meetings and the signing of contracts: Austria, VIENNA CITY Address: Private Office Mag.DDr. Joachim Weichselbaumer (Managing Owner), Mahlerstrasse 13 / DG 19, 1010 Wien, Austria, European Union
NEW YORK CITY Address: LIAISON BUSINESS CENTER OFFICE: 576 Fifth Ave, # 903, New York City, NY 10036
Addressee: LIOGY -
Production, composition and mastering suites are located in Vienna, Upper Austria and New York. We have affiliated studios and places in London, Paris, Berlin and in other cities.
Please contact for general Inquiries: office@… | Music Production / Composition: music@… | Jim Liogy Photography: photography@… | Film / Music Videos: film@… | Research: research@…
For all: …masterdreamproductions.com
Jim LIOGY is the founder and the face behind Masterdream Productions. As a music producer and photographer, he takes care of great artists and undiscovered talents with all of his heart.